Lloyds rewards private bankers
Account loyalty scheme extended to wealth management clients
Lloyds Bank has extended its Club Lloyds current account rewards scheme to its private banking clients.
The Club Lloyds current account launched in March and rewards customer loyalty and everyday banking with exclusive rates on products such as current accounts, savings and mortgages, alongside other ‘lifestyle benefits’.
The scheme is now being extended to private banking wealth management clients with over £250,000 in savings and investments, or a sole income of at least £100,000.
The new Club Lloyds Private Banking account offers exclusive rates on products including a monthly saver at 4% AER on savings up to £400 each month, with interest paid monthly or annually. A mortgage rate reduction of 0.20% will be available to account holders plus lifestyle benefits including six cinema tickets per year, an annual magazine subscription or access to discounts at over 6,000 restaurants with an annual Gourmet Society membership.
Sarah Deaves, director of the UK Private Bank at Lloyds Bank, said: “Club Lloyds Private Banking is unique in the market. We value the relationships we have with our clients and we are keen to reward this loyalty by offering a collective range of market leading rates and benefits.”
The Club Lloyds Private Banking product range includes:
Club Lloyds Private Banking account – The account also offers access to specialist lending, subject to application and approval.
Club Lloyds Private Banking Premier account – for clients who value the range of Added Value Benefits (AVBs) with Club Lloyds benefits.
Club Lloyds Mayfair High Interest Cheque account – for clients who value the highest level of personal service.
Club Lloyds Private Banking complements the range of other benefits Lloyds Bank current accounts offer, including Everyday Offers, which enables customers to earn up to 15% cashback on their everyday spending.
The Club Lloyds Private Banking current account is available to new and existing customers for sole or joint accounts.