Loyalty card is biodegradable
Product that will decompose in three years used in Denmark’s biggest rewards scheme
A card manufacturer claims to have developed a biodegradable plastic loyalty card manufactured from ‘green’ materials.
UK-based Plastic Card Services (PCS) says it has manufactured 2 million loyalty cards for the Denmark’s largest loyalty scheme Coop DanmarkPlus.
The cards use biodegradeable polymers and waterless print technology. The bioPVC material is designed to decompose in less than three years, compared to the conventional 300-1,000 year cycle for PVC.
PCS MD Rob Nicholls (pictured right with a mock-up of the card) commented: “A lot of R&D has gone into the product, and it has been specifically developed for this project with the Coop.”
He added that PCS has had to meet strict environmental credentials to make the product, and it plans to convert 50% of its business to biodegradeable materials in the next five years.
Nicholls added that Scandinavian countries have been early adopters of the green technology and that the UK is now starting to follow suit.