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Malaysian petrol giant starts rewards scheme

Malaysian petrol giant starts rewards scheme
Malaysian petrol retailer Petronas has launched the Mesra loyalty programme.
Customers can use their points at Petronas stations and its participating partners who include Aquaria KLCC, Dewan Filharmonik Petronas, Impiana KLCC Hotel and Spa, Petronas Motorsports Official Merchandise, Petrosains and The Discovery.

Petronas has around 900 service stations nationwide, and plans to open 30 more this year, and at least 30 annually, going forward.

Senior general manager, retail business division, Fadzlan Abdul Samad said the group was continually looking for growth opportunities.

He added that the company hopes to woo consumers with the new Kad Mesra: “We noticed that the product demand is not as high as before. We hope with our new loyalty programme we will be able to capture the hearts of consumers.”

The group had previously teamed up with RealRewards for its loyalty programme. He added: “We feel that we needed a loyalty programme where we can have total control. It is the right time to have our own programme.”

Fadzlan said the group had about three million card members in its database but only one million to 1.4 million were active. “We do not have a target but we’ve prepared two million new Kad Mesra cards.”

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