Maritz launches Pure Visa card
UK employee performance improvement company Maritz is introducing the Pure chip & pin rewards card.
The card operates on the Visa platform and has 25 retailers as reward partners including House of Fraser, Currys, Laithwaites, Argos, Thomas Cook and Homebase.
Paula Collins, product manager at Maritz commented: “The Pure card is the ideal vehicle for companies consolidating multiple reward programmes or looking to innovate their motivation activities. The Visa operating platform means the card is readily recognised by retailers, simple to use and chip-and-pin offers additional fraud protection.“
Current clients have already been transferred to the new card which will replace the Maritz ey card. Each Maritz employee will also be issued a Pure card as part of the company’s internal recognition programme.
Organisations use the card by rewarding employees with points for a variety of motivational reasons, such as displaying behaviours in line with the company’s brand values or achieving a specific goal on a sales or other performance incentive. The points are paid onto the Pure card, allowing employees to redeem them for gifts of their choice from participating retailers, including clothes, gadgets, a weekend away or a sky-diving experience.
To ensure any reward given is spent on an item that is meaningful and memorable to the individual, points on the card can only be redeemed at specific online and high-street outlets. Maritz says this means that the reward is not absorbed into everyday spending on groceries, petrol or household bills, which negates the motivational effect.