Marriott scheme designed for children
Rollout across Asia Pacific region 
Marriott Rewards is launching a new loyalty programme designed for 5 to 12-year-old guests.
The ‘MAX!’ kids programme is on offer at hotels in the Asia-Pacific region and officially rolls out on December 21.
Special activities will be offered, tailored to each hotel location, including dance lessons, cooking, arts and crafts, and pool activities.
“By introducing MAX!, Marriott Rewards aims to exceed the high expectations parents have when they choose a hotel for their family vacation. Providing children with enriching experiences has a positive effect on their lives an we are launching MAX! with the aim of inspiring children to enjoy a range of memorable experiences,” said Anka Twum-Baah, Marriott VP, customer loyalty and content, Asia Pacific.
“With MAX parents are assured that their children’s sense of curiosity and desire to learn about their surroundings will be encouraged and celebrated.”
The programme is being introduced at resorts in Marriott all brands except The Ritz-Carlton and Bvlgari brands, and in JW Marriott Hotels in Asia Pacific.
