Maximiles appoints dunnhumby director as UK MD
Guy Keeling has been appointed MD at online marketing services and loyalty solutions company Maximiles UK. He replaces chief operating officer, Robert Barker, who Maximiles says has left the company to pursue other interests.
Keeling has been appointed to drive the growth of Maximiles UK, across its four main product areas – the www.ipoints.co.uk online coalition loyalty programme, own-label loyalty programmes, online market research and online direct marketing solutions.
He has over ten years experience in the loyalty marketplace, and joins from data and loyalty company dunnhumby, where he was head of consumer markets and UK board member.
At dunnhumby, he played a lead role in managing the Tesco Clubcard scheme, before heading the division responsible for all of dunnhumby’s European business outside of grocery retail, which included clients such as Shell, Littlewoods, BT, Vodafone, Deutsche Telekom, Barclaycard, Visa, Nationwide, P&O and the Royal Opera House.
Prior to joining dunnhumby in 2005, Keeling led the Oxford based marketing insight consultancy Numbercraft for four years, where he worked with Sainsbury’s to set up ‘Checkout’, the precursor to Nectar’s current insight offer. Keeling commented: “With the backing of the Maximiles Group, I’m already looking at launching some big initiatives this year that will help ensure our clients further maximise their return on investment from their online marketing and loyalty campaigns, and to help us continue to stay ahead of the competition.”
Founded in 1999, French group Maximiles provides online marketing services and loyalty solutions, with operations currently in France, the UK, Spain and Italy. The loyalty programmes in these countries represent 4.7 million members and more than 110 web merchants.