Merchant buyers group launches member points scheme
The UK’s National Merchant Buyers Society has launched the Professional Points scheme for its merchant members.
The scheme enables customers of partcipating to earn points for business placed with a specific NMBS merchant. The points can be redeemed as gifts.
The programme is currently being trialled at two companies – Martin & Partners of Northampton and West Building Supplies of Bridlington – with a national roll-out scheduled for March 1.
As well as increasing customer loyalty, participants are also hoping it will decrease the amount of days debtors take to settle accounts – a major problem for merchants – by making them more regular customers. The scheme is being run in conjunction with loyalty scheme operator Smart Trade, a New Zealand-based company with offices in the UK.