Mobile beer rewards in Latvia
Codes on bottle can be exchanged for concert tickets
Aspiro Mobile Solutions has launched a mobile loyalty platform for the Tuborg beer in Latvia.
Customers can send in a code from the back of the bottle label to collect points that can later be exchanged for concert tickets. Aspiro handles coupons, SMS, MMS, barcodes and the mobile site for Tuborg and customers’ GreenPass accounts.
The programme has so far generated around 650,000 unique codes for bottle labels. Each code provides one point and, when the customer has gathered a preset number of points, a concert ticket for a local venue is offered as a reward. Customers can check their balance by SMS.