Mobile pizza rewards in China
Pizza Hut has launched the “Snap for Rewards” mobile coupon campaign in China.??
Customers can use their cell phones enabled with a photo recognition application from Chinese mobile convergence technology company MyClick. This can be utilized to instantly download the latest Pizza Hut promotional coupons by accessing the MyClick WAP page in a campaign that lasts till April 2.
Customers take snapshots of MyClick-enabled images printed on any Pizza Hut promotional materials – including all printed, internet and outdoor adverts.
The MyClick photo-recognition mobile marketing platform allows on-demand access exclusive infotainment and m-commerce information. Users can access immediate interactive content by taking a photo of a MyClick enabled image.
Pizza Hut saysthe aims of the campaign are to encourage interaction and enrich customers’ dining experience. During the promotional period, Pizza Hut is offering a variety of discounted dishes, and grand prizes including “classy crystal decorations.”