Mobile POS loyalty platform launched in US
Solution to personalize customer service
Retail software company ILoveVelvet is launching its suite of solutions to the United States market.
The technology is a mix of hardware and software aimed at luxury brands as well as small and medium-sized retailers, enabling them to execute mobile point-of-sale payments, create a customized in-store experience, enhance product and customer knowledge and advance the training of sales staff.
The company says that retailers are now not just competing with each other – they compete with the ease and personalization of Internet shopping.
It adds that customer expectations are evolving to include more personalized service and custom incentives, as well as less wait time.
Customers of retailers using the solution get personalised service if they opt to allow their purchase history, loyalty card and other information to be stored and accessed by the retailer.
The Velvet Suite of hardware and software components is compatible with Apple iPhones, iPads and iPods for in-store mobility. It allows retailers to scan bar codes and provide smart card and magnetic swipe readers for customer payment and loyalty cards. It also offers a contactless processor to reduce the global payment cycle.
The Velvet Store software offers customers a personalized, end-to-end experience via information that can be accessed by the salesperson at the POS. Retailers can offer “concierge shopping” to every customer, providing targeted promotions and recommendations based on past purchases. Cardholder information is protected by layers of security in the device as well as the repository aligned with PA DSS expectations.
Retailers can also access their entire catalogue on the device, showing the customer items that may be of interest, as well as accessing details and sales pitches for each product. As a training tool, the software includes the ability to create quizzes for new inventory, ensuring that sales representatives are educated on all products.
“The evolving US retail market demands a solution that provides customization and meets consumer expectations in the store,” said Patrick Bouaziz, chief visionary officer of ILoveVelvet. “Our offering – which has already experienced significant traction in Europe – is intuitive, customizable and effective. This enables retailers to provide a positive in-store experience, drawing customers back again and again.”