Mocapay starts US mobile promotions
US mobile marketing company Mocapay has partnered with a payment processor to use location technology to send coupons and other promotions to consumers on mobile devices.
Mocapay’s processing partner eNational Payments says the technology will allow it to deliver highly targeted marketing offers based on a consumer’s location and shopping preferences.
eNational Payments plans to enhance Mocapay’s service with its own “geofencing” technology that can notify consumers when they are within two miles of participating merchants’ locations.
Consumers who opt in to the service may receive a text or e-mail message notifying them of merchants’ special offers or available coupons.
eNational Payments said that geofencing combined with Mocapay’s mobile platform will enables us to send gift certificates, coupons and savings directly to a consumer’s mobile phone.
Denver-based Mocapay provides gift card and loyalty program services to merchants. This year it rolled out a service that allows merchants to give customers a one-time authorization code to redeem rewards and conduct purchases from prepaid accounts using mobile handsets.
ENational Payments, which is based in Chicago, said this month that it will offer Mocapay’s mobile marketing service to its clients free.
The companies hope that by using a mobile platform, the service will appeal to merchants who will not have to use more costly paper or physical cards.
“Our partnership with eNational is a natural fit as both companies continue to innovate in the payments space by providing retailers and merchants new and exciting channels to reach customers,” said Kevin Grieve, CEO of Mocapay. “Due to customers demanding mobility in every facet of their lives, merchants are asking for more unified solutions that go beyond just payments but also offer mobile marketing and loyalty components.”
Mocapay says that, using its platform, merchants can create mobile marketing campaigns that provide valuable information including demographics, redemption rates, and purchasing behavior. The company adds that the platform allows them to create a more targeted and personable relationship before, during, and after a transaction, and that this data provides merchants with a better sense of their customers.
Collectively processing over 9 billion dollars, eNational Payments provides financial services, including check warranty and back office conversion, to more than 2,800 non-banking financial services businesses.