Money2020 latest: Android Pay to launch rewards
System has “millions” of users
Google is to add loyalty rewards to its Android Pay mobile wallet.
Announcing the move, Google SVP of advertising and commerce Sridhar Ramaswamy added that Android Pay has built up “millions” of users among Android users who have linked at least one payment card to the mobile wallet since its launch in September, with over a million acceptance location that are increasing rapidly.
Sixty per cent of people who have linked a payment card did not use the failed Google Pay m-payments offering, meaning that Android Pay is attracting a lot of new users to m-payments via Google.
Ramaswamy said that single tap loyalty rewards will be rolled out at NFC-enabled Coca-Cola vending machines in the next few weeks, with users getting reward points to buy more Cokes.
In a keynote speech at Money 2020 he said: “Since our launch just a few weeks ago, we’ve seen millions of users set up Android Pay and the majority — over 60% — are brand new, not just Google Wallet users.”
In addition to debit and credit cards, Ramaswamy said Google wants to incorporate private label cards, loyalty cards, gift cards and coupons into Android Pay.
“With just one tap, you can use a gift card or collect loyalty points no matter which credit or debit card you’re using to pay,” he said, adding that 40% of US people are likely to use their mobile device to make a digital purchase in the December holiday season.
Google has launched a marketing campaign to inform potential customers about Android Pay with American Express, MasterCard, Visa and all its issuing bank partners. Ramaswamy added that Google is also working with AT&T, T-Mobile and Verizon Wireless ensure the payment option is available on all new Android devices.
He told the audience: “In the next few weeks, we’re launching a new feature in collaboration with Coke to send your loyalty data right along with your payment in a single tap. We think this is going to be a big benefit for both consumers and retailers. I would like to urge all of you to bring your loyalty programmes to Android Pay.”