MoneyGram expands customer programme
MoneyGram International, the global remittance company, used extensively by expats to send money home, has kicked off the international expansion of MoneyGram Rewards.
The loyalty programme offers members fee discounts, receipt notices and fast and form-free money transfers.
The scheme has launched in Germany and will expand to France and Italy this summer and to Spain and Canada in the fall.
MoneyGram Rewards was introduced in the US in 2008 and now has more than 3 million customers. Membership benefits include a personalized card for making money transfers, quarterly statements, and the ability to manage accounts and profiles online.
In Canada and Europe, MoneyGram Rewards provides consumers a personalized membership card that can be used instead of paper forms, a 5 percent discount on all transactions, and immediate notification when funds are collected by the recipient. These receipt notices are initially available by email and will be expanded to SMS text messaging on mobile phones later this summer. The MoneyGram Rewards discount applies to transactions sent to any country.