Multi-brand scheme launches in UAE
Rebranded programme already operating in Jordan and other Gulf states
The rebranded Shukran programme has launched in the UAE, offering rewards and points across several major brands in the fashion, lifestyle, food, hospitality and leisure sectors.
The programme is operated by local retail and hospitality conglomerate Landmark Group.
The new loyalty card, previously known as the Centrepoint Privilege Club Card, is being introduced in a phases across countries where the Group has a presence.
Landmark GroupLandmark Group says it will extend the Shukran cards to its existing loyalty customer-base in the UAE, while aiming to add new members to the programme. Initially existing members will receive welcome packs with a new card and introductory letters explaining the new benefits that Shukran will entitle them to.
Shukran has been re-launched successfully across Bahrain, Oman, Kuwait, and Qatar, while early October witnessed its first time launch in Jordan. The loyalty programme will soon be re-launched in Saudi Arabia as well. The rebranded customer loyalty programme will reach over 800 outlets in seven countries and cover more than 1.5 million members.
Micky Jagtiani, Chairman, Landmark GroupLandmark Group, said: “We have enjoyed the overwhelming support of our customers on the basis of a relationship built over nearly four decades. Our loyalty plan will help customers maximise the value they receive with every purchase. Shukran will offer our loyal customers the chance to earn and redeem benefits and shopping rewards across a wider array of Landmark GroupLandmark Group’s brands. It is our way of supporting our customers for their loyalty.”
In the UAE, some of the region’s most popular brands that will offer rewards and benefits through the Shukran card include: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Home Centre, Q Home Decor, Emax, Iconic, Max, Shoexpress, New Look, Koton, Ecco, Pablosky, Kurt Geiger, Dumond, Foot Solutions, Bianco, Fun City, F&B Outlets in Citymax Hotels (Lounge Bar, Maxx Music Grill & Lounge Bar, Clay Pot, Sizzling Wok, Sports Bar), Spaces, Bazerkan, Bite Cafe, La Gaufrette, Wild Ginger, Zafran, Carluccio’s, Mango Tree, Mango Tree Bistro and Ushna.