Webloyalty hires marketing manager Dimsey
Webloyalty, a leading provider of online marketing services, today announced the appointment of Joanna Dimsey as Marketing Manager. Her appointment underlines Webloyalty’s growth in the UK market since its launch in 2007.
Dimsey’s role will embrace business-to-business and consumer marketing campaigns, centering on Webloyalty’s successful Shopper Discounts & Rewards loyalty programme.
Dimsey will focus on digital marketing, maximising the use of the internet as a sales and marketing channel. Working closely with Webloyalty’s marketing director, Dimsey will be responsible for acquisition and retention testing strategies, and will support company sales initiatives at conferences and exhibitions.
“This is a great time to be joining Webloyalty,” says Dimsey. “The company is firmly establishing itself in the UK market and is ready for further expansion. I will be supporting established and new product launches to grow the client base and deliver additional revenue opportunities for online retailers and travel companies.”
Dimsey joins Webloyalty from RPCushing where she was a marketing recruitment consultant. She was responsible for business development and building up a new desk to focus on marketing communications clients. Her background expertise also stems from her role as Marketing Manager for Milkround Online where she was responsible for acquisition and retention strategies, the planning and execution of CRM and direct marketing campaigns.
Martin Child, managing director, Europe of Webloyalty said, “Joanna’s online experience will be a major boost for Webloyalty’s marketing team. She has a proven track record and her expertise will align well with our marketing strategy.”
Webloyalty brings a new revenue model to the online high street, enabling retailers and travel companies to monetise their websites. It provides e-commerce benefits to clients by providing the potential to increase their e-business revenue. Webloyalty pays its clients for each member who joins the Shopper Discounts & Rewards programme through the client’s site. Clients can also benefit from increased site visits as members return to the retailers’ sites to use their money-off voucher.
A research report compiled by Verdict Research, the leading authority on the UK and European retail markets, stated in 2007 that UK e-tail sites have the potential to generate an additional £130 million per year, growing to an estimated £818 million by 2011 through the introduction of a post-transactional revenue model such as the one offered by Webloyalty.