“We were trying to solve the dilemma for loyalty programmes of how to keep their businesses alive, while also providing value for customers. The solution was to bring closed (membership) communities together in a way that preserved the offering of each individual brand, while offering great value in terms of . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
We will keep you informed of the progress of digital transformation, artificial intelligence (AI) and voice adoption, the use of blockchain and the emergence of marketplaces - for both B2B and B2C enterprises.
Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
- PLUS it provides with full information about The International Loyalty Awards (formerly theLoyalty Magazine Awards) plus profiles of the Finalists and the Winners. As The International Loyalty Awards are the most prestigious award event for those working in customer loyalty, this is a very interesting resource indeed!
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