New sponsor for The Loyalty Awards
Reward has announced it is to become Platinum Sponsor of The Loyalty Awards EMEA 2014.
Reward is a multi-award winning specialist in the global loyalty and retail technology industry. It designs, builds and operates loyalty programmes for the world’s largest banks, publishers and merchants using transactional and geodemographic data to change consumer behaviour.
Since its inception in 2001 it has built up a blue chip portfolio of global clients and revolutionised the loyalty industry by using existing payment cards as the reward mechanism rather than issuing a separate plastic card. Reward runs the award winning Customer Linked Offers programme – Cashback Plus for NatWest and RBS and also powers cutting edge loyalty solutions for Quidco, Caffè Nero, BP and New Look.
Reward will be sponsoring four categories for The Loyalty Awards EMEA 2014. They are: Best New Loyalty Programme of the Year, Best Card Based Loyalty Programme, Best Loyalty Programme of the Year – Financial Services and Best Loyalty Programme of the Year – Mobile.
Gavin Dein, founder and CEO of Reward, said: “With the convergence of the loyalty, financial and mobile sectors, we feel that The Loyalty Awards sits at the very heart of industry recognition and will do for the foreseeable future. We are delighted to be The Platinum Sponsor of The Loyalty Awards and look forward to supporting and rewarding innovation.”
CEO of The Loyalty Awards Annich McIntosh said: “We are very proud that Reward has become our Platinum sponsor at The Loyalty Awards and help us pay tribute to excellence and innovation within the industry. This is a very exciting time for the loyalty business and Reward is a very appropriate partner.”
The Loyalty Awards 2014 diary dates
Excitement is mounting now that entries have closed for this year’s Loyalty Awards. Early April sees the announcement of the list of Finalists for The Loyalty Awards 2014, chosen – with difficulty – by the panel of independent judges from over 200 entries.
Then on June 10th, The Loyalty Awards ceremony and gala dinner takes place at The Grosvenor House Hotel, Park Lane London. Retailers, financial service providers, hospitality companies, telco operators and representatives from many other sectors and from throughout the Europe Middle East and Africa region will be there on the night to hear the celebrity host announce the winners.
For questions and to book a table at The Loyalty Awards contact Sasha Blackwood at Sasha@theloyaltyawards.com or call The Loyalty Awards team on +44 (0)1572 820088.