New website changes web paradigm – yet again
It’s called Wotzer.com, and it is being described as ‘a groundbreaking music community model that introduces a distinctive merger between social network and music sharing platforms’.
What this means is that the user community get a 100% share of advertising revenue generated by their own personal pages to buy music communally on the site. If it works, this will challenge those companies already carving a niche in this space, such as Spotify, and will complicate even further the relationship and revenue sharing between artists, music companies and commercial websites.
“Wotzer is a social network that completely belongs to the music,” states Massimo Cipicchia, president and owner of Internet company Bluevents and creator of Wotzer.com. “Our goal with Wotzer is to let music lovers get more involved in a social network via the ability to communally spend revenue generated on the site, within the site itself.”
The sustainable economic model of Wotzer redefines the relationship between members, music and advertisers says Cipicchia who claims that it could also solve the problem of illegal downloads.
“With Wotzer, it’s a true sense of community.” The network expects to generate millions of dollars to be spent by users in legal music downloads and other items.