‘Next generation’ rewards offering in Australia
International companies combine for personalized rewards at the point of sale
Carlson Marketing and Welcome Real-time have launched a loyalty offering in Australia that enables customers to redeem points for purchases and helps credit and debit card issuers to deliver personalised offers at the point of sale.
The two companies say the offering provides banks and retailers with an opportunity to increase spend and brand loyalty at a lower cost and gather valuable information about their customers.
“When partnered with Carlson Marketing’s market leading technology solution, Carlson Marketing Point of Sale Rewards offers even more options to card issuers and merchants,” the companies said in a statement.
Welcome Real-time supplies loyalty solutions to customers in over 30 countries. It has been involved in the business of developing software and managing services for over 12 years, helping retail banks and retailers run their card business more profitably. Carlson Marketing – which has just been acquired by loyalty management company Groupe Aeroplan – works with major banks, airlines and retailers around the globe.
“Major loyalty programs need new ways to differentiate themselves and not allow competitors to commoditise the market. Our new solution enables a personalised experience at point of sale that is not currently available in Australia. Customers will find this very attractive,” said Michael O’Sullivan, senior VP, Carlson Marketing.
Carlson Marketing says the POS rewards offering gives Australian banks and retailers advantages including information they need, and targeted rewards that customers want.
It adds that banks and retailers will be able to better track and analyse customer buying behaviour to assist in delivering more intelligent, targeted rewards in real time, at the point of sale. Intelligent rewards eliminate promotional waste by delivering the right offer to the right customer at the right time, ultimately driving higher levels of customer satisfaction and increased purchases.
The POS Rewards suite of services includes the following offerings for financial Institutions and retailers:
Linkage to merchants’ POS for redemption – Offers the capability to link credit card issuers with merchants so that credit card customers will have the ability to use their card loyalty program points to make purchases in real time at the point of sale.
Individual retailer loyalty programmes – Card issuers can partner with retailers to implement an internal points program with either point-of-sale redemption or targeted promotional marketing offers (such as coupons or sampling offers).
Merchant Rewards Network programmes – Card issuers can participate in a program where customers who shop with participating retailers receive special discounts across a network of retailers along with either point-of-sale redemption or promotional marketing offers (such as coupons or sampling offers).