NFC mobile loyalty solution set for launch
Points can be earned while making money transfers, merchant and bill payments, topping up airtime, plus healthcare and transit payments
US company accells is launching an NFC-based contactless network and mobile loyalty solution.
The contactless network provider says the solution enables mobile phones to be used for access to a ready-to-use loyalty programme and to any other service offered by 3rd parties such as mobile network operators, financial service providers, retailers, remittance companies, and billers.
The company says the solution enables mobile phones to be used at the POS for common services in emerging markets such as money transfers, merchant and bill payments, airtime top-up and access to health care services as well as for new services in developed markets such as new cashless payment methods, general access control, and ticketing for transportation, entertainment, and events.
By linking a contactless tag or any NFC-enabled phone to the user’s mobile phone number, the solution enables customers to make contactless transactions at the POS, conduct money transfers, make merchant and bill payments, and top up airtime – all while building up loyalty points.
accells says the network could also be used for general access control, ticketing for transportation and events, and access to healthcare.
“Our mobile based network service has the potential to enrich the point-of-sale experience for everyone involved: the consumer, the merchant, the mobile network operator, and the financial institutions through which payments are made,” said accells CEO Eduardo Shoval.
“Through our contactless key, consumers benefit from a fast and convenient access to daily services while adding loyalty points along the way. The merchant can process transactions more efficiently, implement its own loyalty program, and add 3rd party offers to its current portfolio. Mobile network operators which work with us can achieve higher ARPU, less churn and greater market share. And financial service providers will benefit from a stronger protection against identity theft and other fraud losses. Our contactless network will dramatically change the way point-of-sale is perceived”.
accells will demo the new service at the Mobile World Congress from 14-17 February in Barcelona.