Oakley sunglasses launched as an incentive
Procurement International has been appointed official distributor for the Oakley brand of sunglasses to the promotions, incentive and motivation industry.
The brand’s aspirational quality has seen it prove popular with high profile sport and film stars.
Oakley says its sunglasses are frequently featured on famous faces in high impact action movies generating the desirability factor necessary for a successful promotional marketing campaign.
Procurement’s portfolio of aspirational brands also includes Apple, Bose, Montblanc, Mulberry, Nikon, Sony, and Tag-Heuer which are used in trade incentive and employee motivation programmes in the UK, Europe and USA.
Procurement International supplies premium products to the reward/motivation/loyalty sector.
Ian Rosewell, MD of Procurement International, commented: “We are delighted to be appointed as Oakley’s distributor in this sector. We have carefully chosen a selection of classic styles that will be suitable for our market and we are looking forward to making the Oakley brand a major player in our marketplace.”