On-pack rewards from Anchor?
Anchor, the New Zealand free-range butter brand, is planning a £5m on-pack reward scheme in the UK called ‘Make a Moo’.
The scheme aims to increase loyalty among existing customers and encourage buying across other Anchor products.
The promotionl runs from 5 May until January next year in a bid to persuade customers to collect ‘O’ tokens from across the Anchor portfolio, which includes Anchor Block Butter, Spreadable and Lighter, as well as Anchor Cheddar.
Tokens that are collected are measured on a Moo-o-Meter collector card. They are redeemable for ewards including a family day out voucher, a cow-patterned baking kit, cow themed kites and rain Macs, and felt farm kits featuring characters from the TV campaign.
Lorraine Crowe, senior brand manager, said: “We believe there’s a huge opportunity to increase Anchor’s brand share and category value, not just by bringing in new customers, but by building loyally with existing customers and getting them to increase spend and buy across the Anchor brand.”
Customers purchasing Anchor products will receive a free Anchor ‘I’m shopping …naturally’ shopping bag plus a Moo-o-meter collector card and bonus ‘O’ token.