P&MM launches virtual open-loop gift card
Product will be integrated into existing motivation scheme
Marketing services company P&MM is launching a virtual open-loop card called eSpree as part of its existing Spree gift card scheme.
The E-Spree virtual gift card, which runs on the MasterCard platform, is redeemable online and can be used by businesses as part of their employee engagement programmes.
Non-cash awards can be delivered globally for incentive, recognition and promotions, enabling recipients to instantly redeem their virtual card online without having to wait for a gift card or voucher to be sent or physically issued.
Prepaid services company PrePay Solutions is providing the payment technology for the virtual card. The pair, who first partnered in 2007, say the new virtual programme will contribute to a broad range of new technologies and solutions.
John Sylvester, executive director at P&MM, commented: “Using virtual prepaid cards across our programmes will enable us to deliver instant, low cost, engaging awards as part of UK and International programmes.”
PrePay Solutions MD and chairman Ray Brash added: “This new project with P&MM shows our commitment to further expanding our range of digital products and solutions and underlines the increasing market trend for instant issue virtual cards that can be redeemed online within merchants mobile and ecommerce platforms.”