Pan-Baltic loyalty card launches
A bank has started issuing a pan-Baltic loyalty card to customers in Estonia, Latvia and Lithuania.
Nordea bank in is issuing the BalticMiles MasterCard, which functions both as a pan-Baltic loyalty programme and a credit card that can be used for purchases at over 29 million retail POS globally.
BalticMiles members earn Miles, or points, every time they use services or products of its partners – including flights with airBaltic, banking, telecom, supermarkets, hospitality services, entertainment or transport. The earned Miles can be spent with any of the BalticMiles partners including for free flights, hotel rooms, spa treatments and car rentals.
Cardholders also get free of charge check-in with airBaltic at airports.
Valdis Siksnis, branch manager of Nordea Latvia, commented: “Together with strong partners – airBaltic and MasterCard – for the first time we launch a new co-branding loyalty card simultaneously in all three Baltic states. BalticMiles MasterCard is a successful example of a “win-win-win” of three strong brands that enables to offer our clients an impressive package of benefits.”
The card has no fee for opening an account with Nordea and no monthly fees for the first 6 months of usage. Holders pay only for the credit used and get a “grace period” (a credit without interest) of up to 55 days. Customers earn Reward Miles with every purchase worldwide, as well as receiving free travel insurance.
BalticMiles members can currently earn and spend miles when flying airBaltic, using financial services of Nordea, telecommunications services of Latvijas Mobilais Telefons, staying at Reval Hotels or Islande Hotel, having ESPA Riga health spa treatments, renting cars from Sixt, and taking Eurolines/LUX Express buses or SAS flights. Forum Cinemas is a partner offering to spend miles for cinema tickets.
The programme has three status levels for members – Basic, Executive and VIP – and also offers a special card for children with no minimum age limit called Young Pilots card.