Payback partners with Legoland
German multi-partner loyalty programme Payback has added Legoland Deutschland as its latest points earning partner.
Points for the Payback scheme will be awarded to visitors to the theme park devoted to the children’s building bricks in Günzburg, Bavaria.
Payback members will receive one point per euro spent on tickets and, in May, there will also be a 500-point reward per ticket for online orders.
Customers of the bonus programme will receive Lego coupons in mailshots and planned special campaigns centred on the annual pass. Legoland offers will also be integrated into the Payback rewards shop.
At the www.payback.de website, members can gain exclusive access to special events such as the pre-opening of the world’s first Legoland Feriendorf, a holiday village that will open in June.