Payback starts donations initiative
Members get the opportunity to donate the value of all of their points to aid projects.
The German multi-partner loyalty scheme has started the donations initiative to enable members to choose the projects they give to themselves and track their progress online. The initiative covers projects is based in a member’s local area, elsewhere in Germany or in one of the world’s trouble hotspots. Payback says the person making the donation can see for themselves how their points are converted directly into aid.
The customer is given an overview of their projects – with people who initiate the projects, assume responsibility for their organisation and are available to answer questions.
In a statement Payback said: “Anyone looking to make a donation can go online to find out how much money or how many points are still needed for a project, send questions to the people in charge, upload their photo as project sponsor and evaluate the projects. They can even set up their own projects. The interactive Payback donations project enables its users to make a difference and act on their own initiative. To start up an aid project themselves, users must provide evidence that it is a charitable project.“
Payback says it has been cooperating with aid organisations since the bonus programme was started ten years ago. It added that the donations initiative has been designed and put in place over the last few months in cooperation with experts at betterplace.org. “We were impressed by the revolutionary donation philosophy of betterplace.org,” said Payback CEO Burkhard Grassmann.
“We want to up our support for Payback users looking to increase their involvement in charitable causes and make the most of their willingness to grasp the initiative themselves. The aim is to use this platform to increase donations to more than Eur2m within the next two years,” says Grassmann.
The charitable online platform betterplace.org was founded in 2007 and is based in Berlin.