Personal care card tops list of most wanted US gift cards
Top ten gift cards released by Global Prepaid Exchange
The Bath and Body Works gift card, from the US personal care retailer, is the gift card American by the Global Prepaid Exchange.
Based on a representative sample of over 2,300 American adults, the survey assessed levels of consumer satisfaction with gift cards received this past holiday season.
Bath and Body Works, together with runner up favourites Red Lobster Restaurants and iTunes, had very high levels of satisfaction and were the cards that recipients would most recommend to others. Factors influencing this choice included retailer preferences and service levels.
The study’s principle investigator, Professor Dan Horne of Providence College in Rhode Island, said he was a little surprised by the findings but said the high levels of consumer performance result from an interaction between the store and the gift giver’s perception of the tastes of the recipient. “If a gift card giver really thinks about the kinds of store that a recipient likes, they will certainly make the experience more rewarding,” Horne noted. “Gift cards tend to be effective gifts because they show thought about the type of stores that recipients like, while still promoting a sense of autonomy and choice.”
The Top 10 US Gift Cards
1. Bath & Body Works
2. Red Lobster
6. TGI Fridays
9. Olive Garden
10. (tie) Home Depot
10. (tie) Outback Steak House