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Pharmacy tests customer loyalty programme

Pharmacy tests customer loyalty programme
Rite Aid, the loss making US pharmacy group, says it will soon start testing a new customer loyalty program that will emphasize pharmacy sales.

The program will be launched in full next year and the company said it expects the new program will boost its sales. The company already offers discounts on prescription drugs and store brand products through its Rx Savings Card program.

At the end of the quarter, Rite Aid ran 4,812 stores in 31 states and Washington, D.C. During the second quarter, it closed 16 stores, opened three, relocated 10 and remodeled one location. It has closed 102 stores in the last six months and plans to close about 15 more locations by the end of February. It trails rivals Walgreen and CVS Caremark which each have around 7,000 stores.

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