There are numerous paths a retailer could take
to grow their shopper base. What is right for one
chain in Europe, may not work for another in the
United States. Success will ultimately come to
those that intimately understand the shoppers
within their markets, act in a manner that appeals . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
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