Portugal malls embrace gift cards
Multi Mall Management Portugal which is a part of the Multi Corporation and manages the shopping centres promoted by Multi Development claims to be the first organisation in the Portuguese market to develop and provide a Gift Card / a prepaid card that can be purchased in nine shopping centres managed by the company.
The MMM Prepaid MasterCard Gift Card has been available in the market since November 2009.
The MMM Gift Card is a MasterCard prepaid Gift Card that allows users to have a unique experience and to choose a personalised card that can be used in their favourite merchant, based on acceptance of MasterCard.
The MMM Gift Card is available at the Information Desk in the nine participating shopping centres and can be loaded with values between €10 – €1,000. The MMM Gift Card is available in two colours (pearl and black). A further premium packaging is available that allows users to include a personal message or dedication.
The MMM Gift Card can be purchased in Almada Forum, Armazens de Chiado, Forum Algarve, Forum Aveiro, Forum Coimbra, Forum Madeira, Forum Montijo, Forum Viseu and Espaço Guimaraes.
Multi Mall Management is responsible for the management of shopping centres promoted by Multi Development. In Portugal the group manages a portfolio of 14 shopping centres and one office park; Forum Aveiro, Armazéns do Chiado, Forum Algarve, Parque Mondego, Almada Forum, Forum Montijo, W Shopping, Forum Madeira, Forum Viseu, Forum Coimbra, Forum Castelo Branco, Galeria Comercial FN – Sintra, Forum Barreiro, Arquiparque II and Espaço Guimarães. The portfolio consists of contracts with 1.324 merchants and spaces are visited by 75 million people per year.