Portuguese retail group partners with Aimia
Retailer targets deeper analysis of loyalty card data
Portuguese hypermarket chain Continente has partnered with loyalty management company Aimia to build a deeper understanding of its customers via its loyalty scheme.
Continente, part of the Sonae Group, says the partnership will enable it to make better strategic and customer-centric decisions across many aspects of its operations.
The multi-year deal will be supported by a team of Aimia’s retail and analytics experts embedded within Continente. The retailer will utilise Aimia’s ‘Self Serve’ software tool to analyse customer data from its loyalty card.
Miguel Seixas, Sonae MC marketing executive director, said: “Building strong relationships with our customers has never been more important. As we continue to develop a more immersive experience, focused and rewarding purchase, we work in partnership with an innovative organisation with the power to help us achieve this goal.”
Jan-Pieter Lips, EMEA president for Aimia, commented: “Continente is already Portugal’s leading retailer but this partnership will enable it to build even deeper relationships with existing customers and help attract new customers.”