Loyalty Magazine was still impressed by this powerful research that examines the different types of loyal customer, and what works for them as an incentive . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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Loyalty Magazine covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms, entertainment, experiences, gamification and technology.
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