Programme lets anglers ‘Fish for Free’??
The newly-formed Angling Trust has launched a member loyalty programme called Fish For Free. The programme was developed and operated for the English anglers’ representative body by loyalty management company Reward. It allows members to contribute to, or pay for in full, angling equipment, fishing-related experiences or their yearly rod licence, using loyalty points gained through everyday shopping.
All members of Angling Trust are eligible to receive a Fish For Free account. Once signed-up, members use registered payment cards to earn points by shopping with a range of participating online and high street retailers.
Members can earn up to 15 points per pound which the Trust says can help an angler pay for their annual rod licence costing £25 by spending approximately £300. Participating retailers include Superdrug, Amazon.co.uk, Halfords, JJB Sports, Play.com and eBay.
Mark Lloyd, chief executive at the Angling Trust, commented: “The Fish for Free programme is simple to join, does not require any additional card or keyring fob, enables Anglers to earn points easily through their everyday shopping routines on the high street.”
There are 800,000 freshwater rod licence holders in the UK, and the Trust says anglers currently make up over 3% of the UK population.