Radio One rolls out listener interaction platform
BBC station Radio One his launching a new platform to engage and interact with listeners online.
As a result of the increased interactivity it will get from the platform (supplied by Triton Loyalty), the radio station says it plans to offer targeted advertising messages, creating an environment for advertisers’ messages through the stations and their websites.
“Using the Triton Loyalty platform affords us a more efficient and better targeted opportunity for our clients to extend their marketing message to our audience,” said Radio One Digital general manager Dan Shelley. “Both on air and online, we’re creating an interactive community to engage and excite both our audience and our advertisers.”
“Determining how to best target and engage with listeners and increase web traffic is a challenge for every radio station,” said Triton Loyalty president Chris Bell.
He added that the new platform will give the station the tools it needs to build loyalty databases, remarket and deliver relevant messages to a highly targeted group of loyal listeners – creating multiple opportunities to boost revenue.