Redeeming reward points via iPhone
Loyalty programme application allows for real-time points redemption with the Apple iPhone. 
The MobApp application from loyalty technology company Loylogic, which will soon be launched with the first programme client, enables loyalty schemes around the world to add the mobile communication channel via a turnkey solution.
Loylogic MobApp loyalty provides programme members with the ability to access relevant programme information such as:
• viewing programme account information
• checking the latest partner promotions
• browsing a list of all programme partners
• retrieving general programme information
• benefit of channel-exclusive promotions
• redeeming points through a ‘reward shop’
Swiss-based Loylogic says that, by opening the mobile channel for members, loyalty programmes can more readily cope with the quickly changing needs of their mobile member base.
It adds: “Launching an iPhone application will increase the relevancy of the programme, boost member engagement and help companies to stay top of mind with their most valuable customers.”
The application gives programmes an opportunity to offer an exclusive promotional channel to participating programme partners. The feature can help strength partnerships with key programme stakeholders and adds new points earning opportunities for members.
Loylogic handles the entire application registering process with Apple worldwide, and the solution is supported by a dedicated Content Management System that can be managed by the program team or outsourced to Loylogic for a small management fee.