Relaunch for Coke internet scheme
Coca-Cola has relaunched its UK-targeted online loyalty rewards programme Coke Zone. The company says the new web offering is easier to navigate and offers the consumer a richer media experience. Rewards are run in partnerships with the London O2 arena and the Football League, offering Coke Zone members the chance to win tickets to concerts, games and signed memorabilia.
The website, which launched a year ago, claims the highest unique visitor numbers of any grocery brand website every month from October-to-December 2008, according Nielsen figures.