Rewards for regular Spain visitors
Scheme to help country out of economic doldrums
The Spanish government has launched a loyalty scheme rewarding repeat visitors to Spain.
The scheme is part of a major tourism initiative to aid the country’s economic recovery.
Special cards will be issued that that accumulate points at associated Spanish companies. Points earned in the loyalty scheme will be redeemable at specific tourist destinations and corporations.
The programme will include a campaign to stimulate domestic demand for tourism, as well as to support the promotion of destinations away from the coast.
Other measures announced as part of the 2012-2016 National Tourism Plan include optimising the issuance of visas, making the process quicker and more effective.
In addition, to counteract the negative impact of Spanish tourism’s seasonality, the plan proposes establishing rebates on airport fees for offpeak days at Canary Island airports, and during the winter months at Balearic airports.
Marc Pritchard, sales and marketing manager at house builder Taylor Wimpey España, welcomed the government’s inititaive: “In spite of Spain’s current situation, the nation is still a top pick with tourists and if the number of visitors till May has already risen by 2.4% compared to last year, can you imagine what will happen once the new tourism plan kicks in?”