Loyalty Magazine

Loyalty Magazine covers customer loyalty programmes & engagement, data analytics, technology solutions, social, rewards, points, transformation, relationships, CRM

Search
You are here: Home / News / Marketing / Rewards mail bucks the trend


Rewards mail bucks the trend


Rewards mail bucks the trend?
Direct mail volume in the financial services sector is down dramatically –as much as 25 percent for 2008 from the 2007 levels but rewards programmes are a growth area together with reverse mortgages.

In the fourth quarter of 2008, Synovate reports that 72 percent of credit card offers were reward or rebate offers, up from 63 percent in the fourth quarter of 2007.

“This is a result of an increase in mailings for co-branded airline cards, such as the Citi/AAdvantage American Express card and the Chase United Mileage Plus card,” said Andrew Davidson, VP of competitive tracking services at Synovate. “In November, the big issuers basically pulled back from mailing everything else, and the only offer they mailed was for co-branded airline cards.”

Related posts:

  1. Direct mailers ignoring the 16-24 year olds Direct mailers ignoring the 16-24 year oldsCompanies that fail to target 16 to 24 year olds through the post could be missing out on valuable sales. This is according to research and exclusive video diaries on www.mmc.co.uk...
  2. Mail inserts reach young consumers as well as old Mail inserts reach young consumers as well as oldNearly one-fifth of people in the UK have taken action on special offers included with statements they received, according to new figures....
  3. TSYS partners for transaction specific marketing offers TSYS partners for transaction specific marketing offersConsumer offers to be based on card spending patterns...
  4. Falling marketing budgets highlight need for loyalty Marketing budgets are falling in all the countries surveyed, underlining the need for strong customer engagement and loyalty rather than a scatter gun approach to generate business. The report by Gartner shows that marketing expense budgets in North America and the UK have fallen to...