Roger Sant joins Maritz Research
Brand expert enters leading market research agency team.
Roger Sant has joined US-based market research agency Maritz as divisional VP brand research Europe.
Maritz Research strongly believes that “brand” is a vital element of customer experience, and will furthermore become an essential part of its measurement.
Sant will work closely with Maritz Research’s offices in Europe and the USA on global core strategies, including taking on the responsibility for the development of what Maritz calls ‘Next Generation Customer Experience Measurement’. In his capacity, he will focus on innovation strategies across Europe.
Sant joins the market research agency from Millward Brown, where he managed Optimor, the business consultancy arm of Kantar. He has worked in the USA for over six years and was formerly chief strategy officer and VP of strategic marketing and business development within the Aegis Group. He also held the positions of head of global solutions for Research International and director of TNS.