Points Choice system to launch on 30 January 2026
Royal Caribbean Group is set to introduce a new portfolio-wide loyalty programme, Points Choice, designed to bring its cruise brands under a single, flexible rewards system. Launching on all sailings from 30 January 2026, the initiative enables guests to earn and redeem points across Royal Caribbean, Celebrity and Silversea Cruises.
Replacing the brands’ individual loyalty schemes – Crown & Anchor Society, Captain’s Club and Venetian Society – Points Choice lets guests consolidate their status with their preferred brand or enjoy tier benefits across sister cruise lines.
The initiative builds on the group’s previous Status Match programme, launched in May 2024, which ensures loyalty members retain their tier status and perks when sailing with any Royal Caribbean group line. Together, Points Choice and Status Match form what Royal Caribbean describes as the “most integrated loyalty ecosystem” in the cruising industry.