Sainsbury’s in billion points triple giveaway
In advance of the re-launch of Nectar points based loyalty scheme next week, Sainsbury’s is to give away up to a billion Nectar points in triple point giveaway this Bank Holiday weekend
This will be Sainsbury’s biggest ever Nectar points giveaway which has clearly been organized as a ramping up to compete with Tesco’s twice repeated double points offer.
The four day points bonanza will see customers awarded with up to one billion Nectar points, which equates to around £5m.
In addition to Sainsbury’s, there are 14 partners in the Nectar programme and Nectar claims that 50% of UK households collect points when shopping in stores and online, booking a holiday, paying household bills, buying petrol and eating out.
Sainsbury’s enhanced its loyalty offer to customers with the introduction last September of its ‘coupon at till’ initiative. In the company’s biggest investment in loyalty since it launched Nectar in 2002, customers are rewarded at the till with money-off or bonus Nectar point coupons for hundreds of branded and Sainsbury’s own brand products.
Gwyn Burr, Sainsbury’s customer director, said: “This is our biggest ever Nectar points giveaway and it’s our way of rewarding Sainsbury’s Nectar shoppers for their loyalty.”
All three major UK supermarkets – Tesco, Sainsbury’s and Asda are currently involved in a frenzied petrol price war at their fuel stations.
Asda was the first to drop its prices with a 2p a litre cut last Thursday, and a further cut yesterday (Thursday). This week Morrisons, Tesco and Sainsbury’s joined in with similar cuts.
Tesco and Sainsbury’s both reduced their prices by up to 2p a litre today. A Tesco spokesperson said: “The price of petrol and diesel will be cut at every one of our 450 petrol stations with up to 2 pence per litre off petrol.”
But Asda, which operates a flat price nationally, is still believed to be the cheapest, charging 113.9p a litre for petrol and 116.9p a litre for diesel.
The bad news comes from the AA head of public affairs Paul Watters who predicts that petrol prices are unlikely ever to go below 110p a litre again even though fuel costs are on their way down again, according to the AA. This was the result of fuel duty combined with Opec measures to control the price of oil.