Sainsbury’s offers a triple points weekend
Sainsbury’s has responded quickly to the news that Tesco is cutting back on its four for one voucher offer with a triple points campaign.
Emails went out today to Nectar cardholders informing them of the weekend only deal which covers shopping, petrol outlets and online shopping.
Savers will earn six Nectar points for every £1 spent, rather than the usual two points.
Sainsbury’s is having a good month. With upmarket rival Waitrose it is leading growth in Britain’s grocery market, which is being supported by rising food prices, market researchers Kantar Worldpanel said on Tuesday.
Growth at long-time leader Wm Morrison is fading as it annualises a flurry of store openings, while Britain’s biggest retailer Tesco with 30.9% market share, is holding its ground and number two Asda (17.2%) is continuing its recent underperformance, the data showed.
Sainsbury’s is third with 15.7% market share. Followed by Morrisons (11.5%), the Co-Op (5.4%) and then Somerfield, Aldi and Lidl.
Kantar said British grocery sales rose 4.1% in the 12 weeks to October 3, boosted by a 3% increase in food prices. But it stuck by its view that food price inflation would not exceed 4% this year.