Samsung, Apple and Discover among US brand loyalty winners
Samsung, Apple and Discover were among the category winners in the 2008 Brands Keys awards for companies with the most brand loyalty in the US. Samsung Telecommunications America was ranked top for customer loyalty in the cell phone market for the seventh consecutive year. Apple headed the computer section and Discover was voted top credit card.
Loyalty research consultancy Brand Keys says its annual winners are those brands best able to engage consumers and create loyal customers. The Brand Keys Customer Loyalty Engagement Index, fielded annually in the spring and fall, currently examine customers’ relationships with 382 brands in 57 categories.
“The Samsung brand has managed to find a niche for itself, where it means something beyond just ‘electronic’ equipment to the consumer,” explained Robert Passikoff, president at Brand Keys. “Customers remain loyal to brands that resonate with values and Samsung achieves this by providing products that resonate with the customer. A lot of brands don’t have that connection.”
This full list of this year’s category winners are listed below, with the winner at the top of each category list which is ranked in order of brand loyalty:
Airline
jetBlue/Southwest (tie)
Continental
United
American
Delta
Northwest
US Air
Allergy Medicine (OTC)
Benadryl/Tylenol (tie)
Sudafed
Chlor-Trimeton
Claritin
Allergy Medicine (Rx)
Clarinex
Zyrtec
Singulair
Athletic Footwear
Air Jordan/New Balance (tie)
Adidas
Nike
Skechers
Reebok
Fila
Automotive
Toyota
BMW/Mercedes (tie)
Honda
Nissan
Saab
Chevrolet
Jeep
Volkswagen
Hyundai
Chrysler/Volvo (tie)
Ford
Kia
General Motors
Bank
Wachovia/Washington Mutual (tie)
Bank of America
JP Morgan Chase
PNC/Bank of NY (tie)
Wells Fargo
Citi
Beer (Light)
Coors Light
Miller Lite
Bud Light
Michelob Light
Amstel Light
Beer (Regular)
Sam Adams
Coors/Miller Genuine Draft (tie)
Budweiser
Corona/Michelob (tie)
Heineken
Beck’s
Bottled Water
Aquafina/Fiji (tie)
Vitamin Water
Poland Spring
Dannon
Arrowhead
Volvic
Evian
Deer Park
Dasani
Car Insurance Company
GEICO
State Farm
Allstate
Nationwide
Progressive
Casual Dining
Olive Garden
Outback
Hooters
TGI Friday’s/Red Lobster (tie)
Applebee’s/Ruby Tuesday’s (tie)
Chili’s/IHOP (tie)
Arby’s
Cell Phones
Samsung
Blackberry
Treo
Motorola
Nokia
Sanyo
LG
Panasonic/Sony Ericsson (tie)
Siemens
Clothing Catalogues
L.L. Bean
J. Crew
Eddie Bauer/Land’s End (tie)
Sears
Spiegel
Chadwick’s of Boston
Coldwater Creek
Coffee
Dunkin’ Donuts
McDonald’s
Starbucks
Krispy Kreme
Computer
Apple
Dell
Gateway/HP (tie)
Fujitsu/Toshiba (tie)
IBM-Lenovo/Sony VAIO (tie)
NEC/Panasonic/Compaq (tie)
Cosmetics (Luxury)
Estee Lauder
Clinique/Lancome (tie)
Chanel
Shiseido
Cosmetics(Mass Merchandiser)
Mary Kay/Maybelline (tie)
L’Oreal
Max Factor
CoverGirl/Neutrogena (tie)
Revlon
Avon
Sephora
Rimmel
Almay/Coty (tie)
Credit Card
Discover
Capital One
Visa
American Express
First USA/MasterCard (tie)
Diapers
Walmart White Cloud/Playskool (tie)
Pampers/Luv’s (tie)
Huggies
DVD Players
Samsung
Sony
Panasonic/Pioneer/Toshiba (tie)
JVC/Sharp (tie)
Energy Provider
PSE&G
KeySpan
PECO
Northeast Utilities/Exelon
Conectiv
National Grid
N-Star
Con Edison
Evening News Shows
ABC
NBC
FOX/CNN (tie)
CBS/MSNBC (tie)
Gasoline
BP/Sunoco (tie)
Texaco
Mobil
Chevron/Exxon (tie)
Shell
HDTV (LCD)
Samsung/Panasonic (tie)
RCA/Toshiba (tie)
Sharp
JVC/Hitachi (tie)
HDTV (Plasma)
Pioneer/Panasonic (tie)
Samsung
LG
Vizio
Sony/Toshiba (tie)
Dell/Philips/Hitachi (tie)
Hotel (Luxury)
W Hotels
Fairmont Hotels
Ritz-Carlton
Inter-Continental
Hotel (Upscale)
Hyatt/Embassy Suites (tie)
Hilton
Swissotel/Wyndham/Radisson (tie)
Sheraton/Crowne Plaza (tie)
Doubletree
Westin
Marriott
Hotel (Midscale)
Comfort Inn
Best Western/Hampton Inn (tie)
Holiday Inn/Ramada (tie)
Hotel (Economy)
Days Inn
Travelodge/Econo Lodge (tie)
Motel 6
Insurance Company
NY Life
ING/The Hartford (tie)
MetLife
Prudential/Travelers (tie)
AXA
Aetna
Laundry Detergent
Tide
Cheer
Purex
All/Wisk (tie)
Arm & Hammer
Bold/Gain/Era (tie)
Long Distance Phone Service
AT& T/Verizon (tie)
MCI
Sprint
Qwest
Major Sports League
NFL
NBA
MLB
NHL
Morning News Show
Good Morning America (ABC)/Today Show (NBC) (tie)
Fox & Friends (Fox Cable News)
Early Show (CBS)
American Morning (CNN)
Mutual Fund
T.Rowe Price
Fidelity
American Funds/Janus (tie)
Putnam/ Vanguard (tie)
MFP Office Copier
Konica Minolta
Canon
Ricoh/Xerox (tie)
Panasonic
Sharp
Epson/HP (tie)
On-Line Books & Music
Amazon.com
BarnesandNoble.com
Buy.com
ColumbiaHouse.com
On-Line Brokerage
Scottrade.com
Schwab.com
Fidelity.com
TDAmeritrade.com
ETrade.com
MerillLynch.com
On-Line Travel
Expedia/Orbitz (tie)
CheapTickets
Travelocity/Priceline (tie)
Yahoo! Travel/Fodors (tie)
Hotels
Kayak
OTC Pain Reliever
Tylenol
Excedrin
Aleve/Bayer (tie)
Motrin/Advil (tie)
St. Joseph’s
Parcel Delivery
UPS
FedEx
DHL
US Postal Service
Pizza
Domino’s/Papa John’s (tie)
Pizza Hut
Little Caesar’s/Round Table Pizza (tie)
Godfather’s
Chuck E. Cheese
Quick-Serve Restaurant
McDonald’s/Subway (tie)
Quiznos/Burger King (tie)
Wendy’s
KFC
Hardee’s
Jack in the Box/Taco Bell (tie)
White Castle
Retail Store (Apparel)
Victoria’s Secret
H&M/American Apparel (tie)
J. Crew/PacSun (tie)
American Eagle Outfitters/Abercrombie & Fitch (tie)
Old Navy
The Gap
Retail Store (Discount)
Walmart
Target
Costco
Kohl’s
Kmart
Retail Store (Department)
Macy’s
Sears
Marshall’s/JCPenney (tie)
Dillard’s
Retail Store (Electronic)
Circuit City
Best Buy
Radio Shack
Retail Store (Office Supply)
Staples
Office Depot
OfficeMax
Retail Store (Home Improvement)
Lowe’s/True Value (tie)
Home Depot
Ace
Satellite Radio
XM
Sirius
Search Engine
Google
Yahoo
Search
AOL
MSN
ASK
Netscape
Altavista
Soft Drink (Regular)
Pepsi
Mountain Dew
Coca-Cola
7-UP
Dr. Pepper
Soft Drink (Diet)
Diet Pepsi
Diet Coke
Diet 7-UP
Diet Dr. Pepper
Rental Car: Airport
Hertz
Avis
Enterprise
National/Dollar (tie)
Budget/Alamo (tie)
Rental Car: All Other Locations
Avis
Hertz
Enterprise
National
Budget
Dollar
Alamo
Toothpaste
Crest
Colgate
Arm & Hammer
Listerine
Aim/Tom’s of Maine (tie)
Aquafresh/Sensodyne (tie)
Ultra Brite
Wireless Phone Service
Verizon/ AT&T (tie)
Sprint PCS
T-Mobile