Scheme gives points for brand social engagement
Rewards for liking, sharing, commenting and registering
A new loyalty points platform has launched that allows businesses to reward their customers for online and social media interation with their brands.
UK-based loyalty analytics company Addictive Interactive, which runs the addictivepoints scheme, says it differs from loyalty schemes that only reward purchasing, by rewarding a range of everyday interactions including liking, sharing, commenting, registering, reviewing in addition to purchasing.
It adds that the data derived from the addictivepoints platform will be used to provide companies with insight into their audiences’ behaviour, and to drive sales and further interaction.
The team behind addictivepoints includes former executives from Google, Groupon and Ebiquity.
Businesses can install the addictivepoints platform on to their web and social media assets. The system allows partners to choose which actions they would like to reward and with how many points.
The platform is interoperable with other loyalty schemes and businesses can offer their own products and services as redemption items.
Consumers can redeem their points via the consumer section of the site on products from a range of over 600 shopping partners including Topman, Play.com, Waitrose and Nike. The consumer site contains unique offers and promotes partners so that consumers can engage with multiple brands in the network concurrently.
Sarah-Jane Thomson, addictivepoints CEO, commented: “Retailers across the world have recognised the crucial importance of driving consumer engagement with their brands. addictivepoints is the first and only rewards platform to accelerate this behaviour, and in doing so helps increase sales and retention. It is loyalty made social.”
Addictive Interactive’s team includes Kate Burns, Google’s first employee outside of the US; Sarah Jane and Steve Thomson, the husband and wife team who founded media consultancy and information company Thomson Intermedia (now Ebiquity) and also founded UK children’s publication First News (with Piers Morgan).