Shell starts Turkish programme
Partnership with supermarket chain rewards food and fuel purchases
Shell’s joint venture company in Turkey has launched a new customer loyalty card with local supermarket chain Migros.
The programme provides savings bonuses on a range of items including food purchases at Migros and fuel from Shell & Turcas stations.
George Spanoudis, MD of Shell & Turcas, said the strategic partnership between the two companies is of critical value as food and fuel expenses account for 30% of the average family budget in Turkey.
“That’s why we strongly believe that the new money card will provide many advantages to users,” he told a press conference.
Spanoudis added that the cooperation between Shell & Turcas and Migros is the first such partnership between the food and fuel sectors. Shopper’s can earn “money points” at Migros, using these either to purchase products from the retailer or to purchase fuel from Shell & Turcas stations.
“Shell & Turcas customers can also easily earn points from their fuel purchases and use them to buy free products from Migros stores all around the country,” he said.
The money card was officially launched on September 3 but entered the market nearly a month ago. Shell says it is already being used by over 500,000 customers.
“The card provides a saving opportunity for customers purchasing food and fuel on a regular basis,”
said Özgür Tort, general manager of Migros
He added that the cooperation between the two companies will provide various opportunities to customers of Shell, Migros, and other retail chains that Migros owns, namely 5M, Tansaş, Şok, Macrocenter and Sanal Market.
“Some customers are spending nearly 650 Turkish Liras [Eur338] on food and fuel every month,” Tort said.
“They will now be able to fill a shopping trolley with Migros products for free, or get eight litres of fuel without paying anything.”