Social networking site features customer bank reviews
A new bank comparison website has been launched in the US where customers can post reviews and recommendations on a range of personal banking products and services.
The My Bank Tracker site offers bank account and rate information that is updated in real time.
The site says it offers a commentary explaining various investment terminologies in “basic English” and not legal jargon.
Registered users can post reviews and recommendations on banks and services using a social networking interface.
The company says its site is designed to present sophisticated information through a visually uncluttered and an intuitive user interface where consumers can interact with each other and where local and national financial institutions (virtual or physical) can present their many product offerings.
“MyBankTracker.com realized that there was a need for an online banking services information destination that allowed users to comparative shop for a service that was best for them while leveraging the knowledge and experience of the millions of existing banking customers,” said Alex Matjanec, media & communications – My Bank Tracker.
Her added that the website launch twas aking the personalization and social networking movement a step further by leveraging the power of the internet and of consumers “to inform and educate in ways that were up until today lacking for traditional institutions such as banks.”
Information personalisation is continuing to grow, with “make it yourself” content being named one of the most significant consumer trends of 2008 according to Trendwatching.com.
In the upcoming months the site will be adding Mortgages, Credit Cards, and Rate alert systems.
Users can register at www.mybanktracker.com.