Spanish hotel group rolls out Amex rewards card
Holders can earn free stays in more than 300 hotels
Spanish hotel chain Sol Melia has launched the ‘American Express mas’ rewards card.
The group says its mas rewards loyalty programme members can earn free stays in more than 300 company hotels “twice or four times as fast” just by using their co-branded credit card for daily purchases.
Juan Orti, director of sales and strategic alliances for Amex, commented: “Our market research and experience with co-branded alliances in the travel industry show that there is a strong demand for this type of card thanks to the fact that an increasing number of travelers are looking to get greater value from their business trips through points or gifts which they can later enjoy on leisure trips with friends and family.
“There are also other travelers that appreciate the chance to extend their business trips with added leisure time, or others who appreciate access to exclusive services.”
The American Express mas (blue) card will also provide 10,000 ‘welcome’ bonus points for new cardholders which can be exchanged for free hotel nights, free flights or other benefits. Every euro charged to the card will earn 2 mas rewards points which can be redeemed in a range of products and services. In addition, during the first year cardholders pay no card maintenance charges.
There is also a mas Gold card with higher end benefits, including a 15,000 bonus point welcome gift for new cardholders and 4 mas rewards points for every euro they charge to their card. Gold cardholders also pay no card maintenance charges during the first year.
The mas rewards loyalty program was created in 1995 to provide exclusive benefits and privileges to reward Sol Melia’s most loyal customers, and now has over 2,500,000 members and its own communication channels.
The program has almost 40 partners in different industries with which members can redeem points.