STS goes mobile with gift and loyalty systems
US gift card and customer loyalty system provider Smart Transaction Systems (STS) is extending its gift and loyalty card programmes to mobile devices.
STS will use e-payments company Hypercom’s Mobile Network service in combination with hand held wireless point of sale terminals to allow mobile merchants, sports events and outdoor venues to accept gift cards or customer loyalty cards anywhere that cellular GSM/GPRS service is available. Short-term solutions are available for festivals, concerts and events.
STS also has also completed certification testing on Hypercom’s Optimum T4200 and M4200 multi-application countertop and mobile terminals including the T4210, T4220, T4230 and M4230. Merchants may use any of these models to process STS gift and loyalty transactions, or for check verification and credit card processing from a provider of their choice.
Sarah Bouricius, marketing communications manager at Smart Transaction Systems, commented: “On the international front, we’re particularly excited about the fact that we can now activate wireless terminals on GSM networks in over 90 countries utilizing 200 networks. This will help us to better serve merchants in countries where land line services are very limited but cellular service is widely available and affordable.”
STS and its resellers will market Hypercom’s mobile solutions in combination with its gift and loyalty programs that work across platforms ranging from brick and mortar stores to online shopping carts and outdoor venues. Merchants may also use the STS system to allow their gift or loyalty cardholders to access their accounts online or check their balance by phone using their STS interactive voice response system.