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StudentSaver scheme to expand rewards

StudentSaver scheme to expand rewards
Futura Loyalty Group has agreed a joint venture to manage the Canadian Federation of Student Services’ StudentSaver loyalty programme.

The venture will see the range of rewards offered in the programme being expanded.
Futura will handle day-to-day operational matters and provide technical and web services for the scheme.

Currently operated as a discount card programme, StudentSaver is available at over 3,000 merchant locations in Canada, with discounts of 10-20%.

The programme will now be migrated to Futura’s technology platform, offering cardholders more in-store offers such as cash rewards. Participating merchants will also benefit from a better understanding of customer behaviour, programme usage, and sales results in their own stores.
Future will also provide an online mall for members of the programme, offering rewards for shopping with a range of more than 100 retailers.

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