Shopping behaviours influenced by a variety of factors - but loyalty helps
Cap Gemini report highlights unexpected consumer behaviour
The cost of living crisis is impacting both businesses and consumers but interesting data beginning to emerge is showing that people are responding in some surprising ways. What . . .
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Loyalty Magazine is the only title reporting exclusively on the global loyalty business. It carries reports, research, analysis, guest articles and comment on customer retention, loyalty programmes, reward programmes, affinity, customer insight, new technology, CRM and other customer information management systems, customer engagement, digital loyalty, social media interaction and mobile. (Phew!)
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